Marketing and Advertising

Get Rid of Those Cracks on Brochures and Covers the Right Way

Wynnum printers

On a printed brochure or book, a crack appears when the paper fibre gets exposed on the spine or fold through the ink. Don’t worry. There’re solutions to reduce the appearance of cracks in covers and brochures. Want to know how you can do that? Read the article.

  • Avoid dark solid ink: Cracking is obvious when dark and solid ink is printed above the fold. Avoiding it is the simplest method that does not cost any money. A crack is less obvious with light pictures and colours because the contrast between ink and white paper fibre is not much visible.
  • Paper stock: The clay surface serves as the culprit that causes cracks by exposing the fibre. Here, using uncoated paper might appear to be a viable option to avoid cracks. But before you fold, score the covers.
  • Fold with the paper grain: The printer is responsible for this factor. Still, most work is quoted without seeing the artwork. In case of any problem, changing the grain direction or production method can help.
  • Score the paper: This will not reduce cracking, but it will assist particularly with papers with weight above 170gsm. So, you should keep this as a minimum gsm threshold for your brochures or covers.
  • Add lamination: It is an effective method to reduce cracking on the spine. A laminate is a thin plastic film that not only seals your paper but also prevents cracks in the fibre.

Besides, you can find many more ways to get that perfect outcome when dealing with professional printers from Wynnum.