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Business and Management

How To Choose A Website Design Firm

Countless website design firms and each one claims to provide the best solution compared to all website firms. It can quickly become confusing for a business looking at all the different providers and when faced with a deadline and an increasing need for a better online presence, it is difficult and important to make a choice.

To get more information about website design firms in Auckland you can browse the internet.

How To Choose A Website Design Firm

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To make the best choice for your current position you should evaluate each design firm that you are looking at and make an informed decision based on your research and not the firm's sales pitch.

The following are the 5 most important traits that should affect your decision before finalizing a particular firm.

Does the company provide SEO optimization in the web design — Website design and search engine optimization are so closely related that the lack of planning for SEO during the design and layout of your website will be a handicap in how search engines interact with your site during indexing and ranking?

Does the company offer unique custom solutions — Having a unique design are very important in differentiating itself from its competitors?

Have the company design keeping in mind your business goals — even though a unique and attractive site is a necessity, your website must also meet the goals for which it was created.

Does the company use the latest web technology available — software and languages used in website design are constantly being improved and updated by the companies that have developed them. If your website is not being updated to be compatible with new technology, you will one day find that your website does not perform physically longer.

Does the company allow you to make changes to your own site — if you cannot use your own website to make changes, you are not in control of your website, and the designer is? Your website is a marketing tool and as such, it should be regularly updated with fresh information. 

Business and Management

Do You Really Need A Custom WordPress Design?

This is what WordPress has put into the minds of regular users. Anyone can build and manage a website; you do not need to appoint a supporter for it!

Free themes, premium themes, free plugins, paid plugins … you get everything you need to build a website. Why pay a WordPress Genesis developer for a custom WordPress design?

You can get the best information about wordpress website design via

Do You Really Need A Custom WordPress Design?

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Anyone and just about anyone can do it all by themselves but the question is, is your effort in learning WordPress and creating a website worthwhile?

  • Yes, if it is a personal blog or a very simple site.
  • No, if it's a company site.
  • No, even if this site means a company to you.
  • No, even if you want to establish a brand identity.
  • No, if you do not have to compromise with the functionality and features of the website.

Your small business website needs special attention, which only an experienced WordPress programmer can understand. And that gap can only be filled by habitual WordPress layout.

The following is required on the company's website:

1. Brand Values: Each company has a different identity and the very same has to be hauled to the internet audience. Logo, color scheme, typography, and the feel & look of the website collectively provide an exceptional character to the site; that has to be coordinated with company identity.

2. High Metrics Landing Pages: Every company has to own landing pages. Landing pages are a means to communicate and emphasize the USPs of business, services, and the products they supply.

3. Professional online presence: A website is not just pages and information. It is the presentation of information in the most appropriate way. It is a science and art of creating a web presence that is functional, beautiful, and fulfills the goal and purpose of the website.

4. Security and performance: The website is not just visible. It needs to perform well in terms of page loading speed. It should be cross-browser compatible. It should follow the best coding practices and be built on clean and tidy code.

5. Top-Notch SEO: To get organic traffic, your website needs to be optimized for search engines. Keyword research, keyword mapping, content strategy, SILO architecture, semantics, microdata, all of which go into making a website search-friendly.